Daimler Chrysler: Gaining New Ground
Number of pages:
5
ABSTRACT:
5 pages in length. The
much-heralded 1998 merger of Daimler-Benz and Chrysler has turned
into a head-on collision between German and American business
cultures. The focus of this paper is on the merger, the SWOT
analysis and what problems lay ahead for this company.
Bibliography lists 4 sources.
FILE NAME:
File: D0_JGAdmchr.rtf
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